Annual Report and Data Report for PFMA Pet Food Manufacturers Association

MARCH 2018

PFMA – Pet Food Manufacturers Association

Creating a strong visual solution

We have recently completed the Annual Report and Data Report for the PFMA (Pet Food Manufacturers Association), the principal trade body representing the UK pet food industry.

Each year the PFMA commissions new research into the UK’s pet population and pet health, so their members and the general public can be provided with useful statistics. The key was to turn this data into a visually appealing set of infographics that follow the PFMA’s house style, and to use them both as stand alone items and within the new publications.

We combined these graphics with supporting imagery of happy pets, resulting in a set of brochures that have been very well received.

PFMA has worked with the FSG team for a number of years now. They have developed Annual Reports, posters, factsheets and business cards for us. They are easy to work with and very flexible. Needless to say, we’re impressed with the creative work too and they have fully got our brand identity.
Nicole Paley – PFMA Deputy Chief Executive

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Annual Report
Data Report

Data Report inside spread for PFMA Pet Food Manufacturers Association